NTUC wanted to create a campaign for Valentine’s Day as part of their ongoing NTUC Cares campaign. Initially, we wanted to do something with employees thanking their parents, but it was falling flat. Until we had an insight…
Disguised as a social experiment, we told them we were recording video reactions for a corporate video. Little did they know that they would be surprised with a video from their parents! The people who first taught them how to care. Cue waterworks (even the director and some of the production assistants cried)! Thankfully we had plenty of tissues on standby.
While this video remained an internal piece for their corporate town hall, the fact that it affected everyone so deeply demonstrates the power of a great insight and a simple concept.
The results?
1,000 tears shed (probably)
And at least 10 boxes of tissues used on set during filming alone.
