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AirAsia is an airline dedicated to helping everyone fly with their affordable ticket rates but there is still a major group of Malaysians that have been overlooked – foreign workers.
There are over 2 million foreign workers in Malaysia, however many of them have not seen their families in years as they cannot afford to fly home. On the other hand, frequent flyers often have excess flight points that they cannot use.
Through this campaign, AirAsia customers can now donate their excess or unused flight points, empowering them to contribute to society and help the workers connect with their families again.
Awards:
The Crowbar Awards 2015: Silver (Interactive)
The Crowbar Awards 2015: Finalist (Advertising)