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It’s already 2020(at time of this campaign launch)! You shouldn’t have to maintain hardcopies of old health documents. HealthHub is an app which stores your health records, appointments and screening results digitally.
For this project, we were tasked to create an ad that could work without audio or VO, as Facebook’s default setting for videos and pre-roll ads is “mute”.
This inspired us to go with an exaggerated but simple silent film style to bring across the message that it’s much easier to find your Health records when they are all stored in one place - the HealthHub app!