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Over 800,000 missing children are reported in the United States every year. That’s one child missing every 40 seconds.
Every second, someone is uploading a photo to Facebook. In 2015 Facebook introduced the suggested tag function that can automatically identify your friends within photos you upload using Facebook’s proprietary DeepFace technology.
What if we turned each missing child into a friend you could add, so their faces could be cross-checked against every photo you upload?
Introducing Missing Friends, a campaign in conjunction with National Center for Missing and Exploited Children that makes use of the Facebook community and DeepFace technology to help find these children.
Awards:
The Crowbar Awards 2016: Silver (Advertising - Media)
The Crowbar Awards 2016: Silver (Advertising - Social Responsibility)
The Crowbar Awards 2016: Finalist (Interactive)
Future Lions 2016: Shortlist