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For this campaign, we were tasked to create a short emotional TVC around the importance of vaccination for Singapore’s Health Promotion Board.
Moving away from the usual scare tactics or dry humour used by most Health Promotion Board ads, we wanted to write a narrative that had a strong emotional connection with the viewer based on a relationship with between a mother and son.
The TVC was well received with over 900K views on Facebook and Youtube. Many were able to relate to the story and the takeaway that sometimes, even the most painful and uncomfortable experiences are borne from love.