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In Singapore, booking a private ambulance is expensive and many of those less fortunate who need regular trips to the hospital are unable to do so because they cannot afford it.
The Singapore Red Cross Society offers services to help these people, but these services require funding and donations.
Uber taxis are the popular choice for people who need to reach their destination quickly.
However, during peak periods, taxis are hard to come by.
What if we turned every Uber ride into an opportunity to donate to the Singapore Red Cross?
Introducing Uber+
A new service option that allows you to pay more to get priority booking of an Uber taxi whenever you’re in a rush.
Awards:
The Crowbar Awards 2016: Silver (Advertising - Social Responsibility)
The Crowbar Awards 2016: Silver (Advertising - Direct)
The Crowbar Awards 2016: Silver (Advertising - Promo & Activation)