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For Standard Chartered’s 2018 rebrand, we were tasked with refreshing the brand and reiterating Standard Chartered’s brand belief of being Here For Good.
After brainstorming and writing manifestos, we cracked the key campaign line “Good enough will never change the world.”
This campaign line was then translated to several TVCs, digital video spots and other campaign collaterals, based on true stories of people that never settled for just “good enough.” We were very fortunate to have been given the opportunity to take the lead on this particular TVC shoot in terms of art direction and crafting the script.