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The Problem
Singapore is seen as a wealthy and prosperous nation, but 10 to 14% of Singaporeans still face severe financial problems and struggle to put food on the table.
During the QingMing festival, buddhist and taoist chinese communities in Singapore pay respect to their loved ones who have passed by providing food offerings, and burning paper effigy gifts for use in the afterlife.
The Idea
To raise awareness for the living who go hungry and undernourished, rj paper created“food for the soul”. a range of beautifully crafted food effigies using the paper supplier’s leftover papers and unusable offcuts.
How we turned paper into real food
We turned usable leftover papers into 60 sets of limited edition “food for the soul” effigies. despite their premium price, these effigies sold out in quickly. and we raised enough money for 270 meals for a packet of rice, a local charity that feeds the less fortunate and elderly communities in Singapore. making ‘food for the soul’ a meal for the dead that also feeds the living.
Currently RJ paper is putting aside even more leftover papers to make a bigger batch of “food for the soul” effigies.
Awards:
gong show 2018: 1 gold (design)