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BACKGROUND
Many tourists only flock to the souvenir shops on Pagoda street when they visit Chinatown, often missing out on the more interesting areas like Amoy street, Ann Siang Hill and Telok Ayer.
So how do we get tourists to explore Chinatown beyond the typical souvenir shops?
THE IDEA
Through interactive video and motion sensing technology, three characters from 1940’s Chinatown, the Rickshaw Puller, the Samsui Woman and the Street Hawker were brought to life and acted as tour guides to unsuspecting tourists. These interactive installations were set up at three of the most crowded areas in Chinatown — at the MRT exit, at the Chinatown Visitor Centre and at Chinatown Food Street.
HOW IT WORKS
At first glance these installations looked like simple static posters. Only upon getting closer to the display, motion sensing technology would make the characters in the posters spring to life. A brief conversation with each character later, and after a quick selfie, tourists received bespoke maps with curated recommendations based on their responses. Some maps even had stickers entitling the recipient to free museum passes, or free gifts and snacks.
awards:
gong show 2017: 2 bronze (promo and activation)
gong show 2017: 2 bronze (direct)